Helvetica
Thursday, October 2nd, 2008Not that its really programming related, but still web development related, I discovered this article today randomly which sparked my need to blog it.
http://www.iht.com/articles/2007/03/30/arts/design2.php
Font is one of the key things I pay attention too. I will spend a lot of time trying many fonts before I get something I am satisfied with, and usually in the end it is Helvetica. It has always been my favorite typeface, and because of this you will see it used in most of my web and logo design work. The logo used for this blog is actually a Helvetica Thin font.
Helvetica is so common amongst many areas of design and art that once you begin to use it heavily, you will also begin to notice it more in advertising, marketing material, even on your cereal box in the morning. Everywhere you go Helvetica is there, making it one of the most universal fonts in my opinion. It is very simple, yet very powerful and because of this is often used on its own with little graphical help. Minimalism design, presently a popular design trend on the web, makes heavy use of this simplicity/power relationship that Helvetica produces.
Below are some key points I have found beneficial when working with this font. I have also whipped up a quick example of the uses.
- In most cases it looks best with a very small letter spacing
- The bigger the better, especially when used with smaller complementary text
- Great for minimalism design

Now I suggest you load photoshop, select Helvetica and play.